[facebug555.com]16 Examples of Facebook ads, and there's always a style for you
One of the reasons Facebook ads work so well, besides fine-tuned targeting, is the visual experience. Merchants can't escape the same search AD format and keep experimenting as much as they can. Marketers also need advertising strategies strong enough to compete with trending videos in users' news streams.
First, interesting advertising cases
The following examples will provide a lot of inspiration for businesses in the same category, whether you're a seasoned professional or just learning how to advertise on Facebook.
1, Grin
Grin, a one-stop resource management platform for content creators, has come up with a fun example of a Facebook AD that brings to life the easily boring ROI.
The text placement in the cute style of Facebook AD design is excellent. User pain points are highlighted in contrasting yellow to draw the user's attention, and the secret of SaaS is to show their importance in large font. Then, according to the theme of the AD, the draft of a complete AD copy implanted.
The main points of
Thump point: Grin understands that its audience doesn't care if influencer marketing is effective, it needs to know how to measure success. Fun: Emoticons and word games are always a point of interest. Catch the eye: Use fun, active words in the headlines of Facebook ads to make relevant news more attractive.
2, Nom Nom
In the recommended AD below, Nom Nom exceeds the recommended number of characters for the main text. But for those who don't want to read long paragraphs of text, there's an important prompt that encapsulates the entire AD copy: "My dog loves me so much.
In most cases, the comments or recommendations should be as specific as possible, and as short and understandable as possible.
The main points of
Extract conversational and catchy snippets from comments to write quick and convincing AD copy. Provide important details in the main text, but make sure the relevant AD material catches the user's attention and keeps them reading more. Mention promotions and discounts in your AD description.
3, A&E
In holiday marketing, businesses engage their audiences with the same ideas and messages that everyone else is using. Take A&E's Mother's Day Facebook AD as an example. Instead of the usual pink or purple color, the interface is just a photo of a handwritten card from Norman to his mother. At the end of the letter, he added a note that said, "To thank your mother for her love, don't miss Monday's episode."
It is the longest-running original scripted series in the history of A&E and the channel, so the advantage is particularly obvious. Even so, businesses can still take inspiration from the AD.
The main points of
When used correctly, pop culture can also help with advertising. Distinguished from the conventional festival advertising, different forms stand out in the information flow of the audience, but still need to have a certain relevance. Try to use handwritten text in your AD ideas. This will make the copy more eye-catching.
4, Slack
An example of Slack's Facebook AD featured a picture of a woman with a rainbow and a unicorn and a page asking "How would it feel to reduce workplace meeting communications by 25%?"
The headline was Slack: Making Work Better. That describes the company's value proposition: Slack can be a one-stop shop for workflow.
Overall, this is a good example. Explain how to better promote work-centric communication tools in a personal-focused social media environment and how to make a useful product or application seem more fun.
The main points of
Pay attention to the user's feeling of using the product, and use emotional vocabulary. Use imaginative advertising ideas. Consider using a snappy, memorable slogan for your AD title.
Two, competitive advertising cases
Competitive advertising can work if done tastefully. Here are some examples of Facebook ads that show us how brands are succeeding.
5, Shopify
While Shopify is usually known for its ambitious copywriting, this Facebook AD shows us its competitive side. It says: No listing fees and a way to fit into a less competitive business environment -- learn 10 reasons merchants prefer Shopify over Etsy.
Then the headline reads this is why Shopify is better than Etsy. This is a good choice because "find out why" means users must find out the answer by using Shopify themselves.
The main points of
If you want a rival bid, please list specific reasons why you are the more convincing and tasteful choice. Instead of saying why you're better than a competitor, say "The audience likes us more than the competitor" and focus your ads on the audience, not the business.
6, Tentsile
Tentsile's bid is not its product, but rather the result of a survey report after testing its product against competitors' products. The main text reads: We have tested pirated Tentsile products, consumers no more! It was followed by the eye-catching headline "Check out what we found."
The AD copy is interesting enough to make an interested audience click through to read the results.
The main points of
Don't just talk about differentiating yourself from your competitors, back it up with experimentation and evidence. If you have an original product, keep an eye out for other imitators or competitors to see if a similar approach can be taken.
7, 360 Learning
360 Learning's Facebook AD is a great example of creating demand and urgency. Netflix binge learning is not the answer to the current learning crisis, the AD reads.
This bold statement is also part of an AD idea on a red background. But what do we see underneath it? A blue jump button that says "Get ebook". If you are running an omni-channel Facebook advertising strategy, then targeted buttons and dry delivery can increase consumer awareness and interest in the audience, which also applies to the marketing funnel theory at the top.
The main points of
Ads on Facebook gain traction through bold claims. Adding rallying buttons to your AD feed and making the entire image clickable makes it more clickable than the gray CTA buttons found in standard Facebook AD displays. Instead of directing your attention digitally, use hand-drawn arrows and illustrations to guide your audience's actions.
8 Athos.
The example for this Facebook AD comes from Athos, the creator of FitBit's clothing style. For some products that are harder to master, visuals are everything, and Athos has nailed it in this AD. It superimposes the visualizations you would display in the application on top of the weightlifter, which is more intuitive and consistent than simply placing two images side by side.
The image alone gives you enough of a feel for what's on offer, but it lacks enough information to make you want to know more. Look, there's a "Learn more" button ready for you to click.
The main points of
As a business, you need to think about how to align your advertising or product with existing successful products in the market. Can the average user tell what your product or service does without any explanatory text? Consider investing in professional studio photography to provide a more professional image of your product or service.
Three, intelligent advertising cases
Merchants may also be surprised at how small details can help drive down the cost of Facebook ads.
9 Talkspace.
An example of an online talk therapy service, Talkspace, shows copywriting, with the main text: Mental health is vital to everyone. Add help to your daily routine with a personally matched Talkspace therapist.
The idea of getting help every day is often a common misconception that going to therapy means you're weak. But the idea of being able to restart and take control of important conversations in your life actually makes you more attractive and energetic. This is very important in writing sales copy.
The main points of
Go beyond the features and advantages of the product or service and describe the emotions that the audience will feel about it. Use bold contrasting colors to make important copy stand out. Use real photos to show the audience's experience of products and services.
10. Dollar Shave Club
The brand's ads show two razors, one for him and one for her, but you can't tell the difference between the two.
It's 2016, the AD reads. Who says women's razors have to be pink? Dollar Shave Club offers amazing razors (for men and women) for just a few dollars a month with instant Club trials.
Inclusion and gender neutrality came up in almost every digital marketing trend in 2022, and Dollar Shave Club not only challenged gender norms with this campaign, but introduced its product line to a whole new market in the process.
The main points of
Inclusive brand values can attract audiences' attention and benefit society at the same time. Do you inadvertently miss out on valuable potential audiences by promoting your existing product line to a whole new audience?
11, at Heal
Combine that with a smile and a reference to a household name (like CNN), and you'll build a trust signal that can't be missed, resulting in a great Facebook AD.
The main points of
Make customer pain points the heart of messaging. Add strong, recognizable signals of trust. Continue to use more interesting and meaningful words.
Facebook video ads range from live-action shots, animations and slideshows to a few seconds of action.
12, metro App
Cash App provides consumers with one-stop bill sending, consumption, deposit, investment and financial management services. The following AD is for something different: a customizable debit card.
Apart from the fact that the AD itself is visually appealing, this is a good marketing strategy. Personalization is not only synonymous with today's games, but also the operational concept of flexible applications. Also, what other money management apps offer customizable debit cards? Unique selling proposition bonus points.
The main points of
Merchants can add bonus products to the mix to differentiate themselves from their competitors. Use subtle repetition as a copywriting technique. The repetition of three short sentences in the main text of the advertisement is given a certain rhythm. Add a value proposition to your video ads to engage your audience.
13, Bolden, USA
Bolden's Facebook video AD shares an excellent Facebook marketing concept and provides a short tutorial on how to properly wash your face in the form of a FAQ.
A nifty headline and a rallying cry to buy their site will get your attention.
The main points of
Provide non-product related tips in your ads to demonstrate expertise, build trust, and add value. Angle your questions. Are you washing your face correctly? Instill a sense of doubt and curiosity that makes the audience want to find out. Be transparent. Bolden was fair and square in promoting his product at the end, and didn't try to sneak it in.
14, Blue Diamond
Who knew salt and vinegar could be cute? In this example of a Facebook video AD, Blue Diamond animates salt and vinegar shakers, counts to three, and hits each other. The sound is also cute.
The main points of
Instead of captioning a video, see if you can capture the user experience without text. Incorporate hot topics or hot topics into your ads. Try personifying objects and you'll be surprised at how much fun they can have.
V. Case of round broadcast advertising
15, Chubbis
The main points of
Add consumer comments to the AD copy, either as fodder or in the main copy. Try short, witty copywriting. Be transparent.
16, Brandfolder
This is another interesting rotation AD. It's about learning how to be creative without making marketing enemies. Each card in the rotation then has a different pitch and a marketer to work with, say, tacos for Tuesday. Onions need gin. Fluffy needs Scooby-Doo.
The main points of
Instead of assigning a different feature or benefit to each card in the rotation, try to have a different way of doing something interesting, which will most likely keep the viewer scrolling through and remembering the AD. Use bright, complementary, and contrasting colors to capture (and treat) the audience's attention.
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